Social Responsibility of the Media: Proposal of a Corporate Transparency Index
DOI:
https://doi.org/10.51915/ret.423Keywords:
Corporate Transparency, Media, journalistic transparency, media accountability, TrustAbstract
Transparency in media ownership and management constitutes both an accountability instrument and a key indicator of social responsibility. From this starting point, this research pursues a dual objective. On the one hand, it conducts a systematic review of the literature relating to corporate transparency and analytical methodologies; on the other, it proposes an index for assessing the openness and the degree of information made available by media companies concerning their ownership and management. Based on a qualitative evaluation of academic, legal, and professional approaches, as well as an examination of good practices in selected media outlets, the study proposes a tool for measuring corporate transparency, comprising 16 indicators structured into six thematic blocks – ownership and structure, sources of funding, financial disclosure, editorial responsibility, performance/results, and accessibility and updating of information. The Media Corporate Transparency Index (MeCorTI) thus provides an innovative instrument to rigorously and systematically analyse the openness of media organisations to society and their fulfilment of social responsibility.
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