Implications of the European AI Act for the Media Sector
Transparency, Disinformation, Media Pluralism, and Editorial Challenges
DOI:
https://doi.org/10.51915/ret.460Keywords:
Artificial intelligence, European Artificial Intelligence Act, media, ethics, disinformationAbstract
The entry into force of Regulation (EU) 2024/1689, known as the European Artificial Intelligence Act, establishes a pioneering regulatory framework at the global level aimed at ensuring the ethical and safe development of AI systems. Although conceived as a cross-sectoral instrument, its impact on the media ecosystem raises specific challenges that remain largely underexplored in the academic literature. This article offers a critical and applied interpretation of the regulation from the perspective of the media sector. Adopting a qualitative methodology, the study combines legal analysis with insights from ten leading international experts. The examination is structured around six key dimensions: traceability, freedom of expression, disinformation, intellectual property, editorial reorganization, and media concentration. The study concludes that the effectiveness of the regulation within the media domain will depend on its integration with complementary legal frameworks, the development of sector-specific self-regulation, and the reinforcement of human oversight.
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